A bold new agency needed a brand to match. We built a confident, minimal identity with futuristic flair—dark tones, electric blues, and room for the work to breathe. Sleek, sharp, and built to scale.
Project role:
Branding
Industry:
Video Production Studio
The Project
Cosi Studio is a new creative agency built for the bold. They came to us with a blank slate, ready to shape a visual identity that felt confident, minimal, and unmistakably modern. We developed a full brand system that leans into a darker palette, electric blues, and a futuristic yet refined tone. The result is a flexible identity that gives Cosi’s work room to breathe while still holding its own. From symbol to socials, every element plays its part without ever overshadowing the work.
The brief, in a nutshell
Cosi needed more than a logo, they needed an identity with a point of view. The brief was simple: create something minimal, but not forgettable. Their brand had to feel current and creative, with just enough edge to stand out in a saturated industry. Most importantly, it needed to act as a clean stage for their client work to shine, never stealing focus, but still recognisably theirs.
Challenges/Conclusion
We started with a sleek typographic approach but quickly realised the brand needed more than type to hold weight. So we created a signature mark, a symbol that could flex across formats, scale across devices, and still feel unmistakably Cosi. This mark became the brand’s visual thread, weaving through digital layouts, motion frames, and even social assets. It allowed the identity to stay light, responsive, and recognisable without relying on the full logo. Every detail was pared back with purpose, letting the brand speak, even when it whispers.
