House of Pops began in 2018 with a mission to redefine frozen treats by creating 100% natural, plant-based pops that are as good for the body as they are for the planet. Using real fruit, clean ingredients, and plastic-free packaging, they’ve built a brand that champions joy, wellness, and sustainability. From humble beginnings at a farmer’s market in Dubai to becoming a growing team of over 70, House of Pops has remained committed to its vision of being the number one health and wellness ice cream brand—one pop at a time.
Project role:
Digital Design
Industry:
Popsicle Brand
The Project
As House of Pops grew, it became clear that their brand identity hadn’t kept pace with their ambitions. While their products were loved for their taste and health benefits, the brand wasn’t standing out in an increasingly competitive market. We partnered with them to develop a refreshed identity that better reflected their playful, health-conscious ethos and helped solidify their position as Dubai’s favourite, friendly frozen pop brand.
The brief, in a nutshell
House of Pops approached us to help them reimagine their brand and take it to the next level. While their all-natural, plant-based pops had already found a loyal following, their identity wasn’t keeping up with their ambitions to become Dubai’s favourite health and wellness ice cream brand. Our task was to craft a fresh, approachable brand that reflected their mission, resonated with their audience, and cemented their position as a leading name in the market.
Challenges/Conclusion
One of the biggest challenges House of Pops faced was a lack of a clear, cohesive brand identity. As a growing startup, their visual and verbal language hadn’t kept pace with their success, leading to inconsistencies and a diluted presence in a competitive market. Without strong foundations, it was difficult to maintain a unified message that showcased the vibrancy and health-forward ethos of their pops.
Through the rebrand, we developed a comprehensive design system that gave House of Pops a clear direction and a personality as fun and fresh as their product. This "north star" provided the foundation to guide every touchpoint, from packaging to social media, helping them transform into Dubai’s favourite, friendly frozen pop brand. Today, their brand is as bold, vibrant, and unforgettable as the pops themselves, setting them apart and paving the way for future growth.
