House of Pops is on a mission to redefine frozen treats. Launched in 2018 at a farmers' market in Dubai, they’ve grown into a leading health-first ice cream brand, serving 100% natural, plant-based pops wrapped in plastic-free packaging. Their ethos? Joyful, colourful, and better for the planet.
Project role:
Branding
Industry:
Popsicle Brand
The Project
House of Pops is on a mission to redefine frozen treats. Launched in 2018 at a farmers' market in Dubai, they’ve grown into a leading health-first ice cream brand, serving 100% natural, plant-based pops wrapped in plastic-free packaging. Their ethos? Joyful, colourful, and better for the planet.
The Brief
Our task was to reimagine the brand from the ground up. That meant more than just a new logo. We needed to define a clear tone of voice, visual identity, and brand experience that could carry across every touchpoint, from packaging and campaigns to digital platforms. The goal was to create a system that felt fun, health-conscious, and unmistakably House of Pops.
The Challenges
The brand had outgrown its startup look and feel. Without a solid system in place, there were inconsistencies in both messaging and visuals, which made it harder to build recognition in a saturated market. The challenge was to build a flexible identity that could scale with their ambitions, while still feeling personal, local, and joyful.
Project Impact
I led the rebrand from strategy to execution, overseeing everything from tone of voice and identity design to brand experience and rollout. The result was a full design system that gave House of Pops the clarity, confidence, and consistency it needed to grow. The new brand brought energy and cohesion to every channel, helping them become Dubai’s go-to health and wellness ice cream brand, with a look and feel that’s as fresh and vibrant as the pops themselves.
